Cologne: 20.–23.05.2025 #interzum

EN Icon Pfeil Icon Pfeil
EN Element 13300 Element 12300 DE
Geofencing technology for direct visitor communication​

Lead+Meet

How does „Lead+Meet“ work?

Visitor qualification

Based on interests, profile information, country, location in the halls, etc., visitors can be categorised and qualified for exhibitor messages.

Creating the message

You as an exhibitor create your own message text and provide it to Koelnmesse​

Receipt of the message

By entering the specific geofence („location on the exhibition ground“), visitors will receive a push notification which will forward them to your specific message in the App

Indoor navigation

After receiving the notification the visitor can use the indoor navigation of the interzum app to find the shortest way to your booth​

Arrival at the booth​

The technology makes it possible to analyse how many of the adressed visitors visited your booth after receiving the notification

Possible criteria for visitor qualification​

 

Visitor interests

Through the interests indicated by the visitor when purchasing the ticket * you can determine the ones that fit your offer

Demographic features​

Qualify your relevant visitors by gender, place of residence or language

Ticket Codes

Qualify your relevant visitors based on the ticket codes used **

Location in the halls

Select relevant hall entrances from which you would like to address visitors​

As an exhibitor you can choose out of three packages​

S

  • Sending a message to a maximum of 500 trade fair visitors on one trade fair day (first 500 visitors in the geofence)​
  • Dispatch of the message in a flexibly selectable time slot from the opening of the trade fair to one hour before closing - if there is no time limit, the message is sent over the entire trade fair period until all messages have been dispatched

Price: Euro 499.00

M

  • Sending a message to a maximum of 1,000 trade fair visitors on one trade fair day (first 1,000 visitors in the geofence)​
  • Qualification of message recipients possible based on one criterion (e.g. by location/hall, product interests, country)​
  • Dispatch of the message in a flexibly selectable time slot from the opening of the trade fair to one hour before closing - if there is no time limit, the message is sent over the entire trade fair period until all messages have been dispatched

Price: Euro 899.00

L

  • Sending a message to a maximum of 2.000 trade fair visitors on one trade fair day (first 2.000 visitors in the geofence)​
  • Qualification of message recipients possible based on two criteria (e.g. by location/hall, product interests, country)​
  • Dispatch of the message in a flexibly selectable time slot from the opening of the trade fair to one hour before closing - if there is no time limit, the message is sent over the entire trade fair period until all messages have been dispatched

Price: Euro 1,499.00

We are happy to help with any questions

  • Petra Opgenoorth

    Petra Opgenoorth Sales Operations Manager

    Tel. +49 221 821-2998

    Write an e-mail

  • Caroline Freda-Bodensteiner

    Caroline Freda-Bodensteiner Sales Operations Manager

    Tel. +49 221 821-3597

    Write an e-mail

  • Michael Ahlgrimm

    Michael Ahlgrimm Sales Operations Manager
    Textile & Machinery

    Tel. +49 221 821-2503

    Write an e-mail