„Lead+Meet“ uses Koelnmesse‘s geofencing technology and enables you to contact additional, relevant trade fair visitors and invite them to your stand.
Through criteria such as "interests", "country" or "location of the visitor in the hall", you define which target group has maximum relevance for you as an exhibitor.
You formulate the contact message that your target group receives via our obligatory interzum trade fair app – this app also enables direct navigation to your stand.
How does „Lead+Meet“ work?
Possible criteria for visitor qualification
Through the interests indicated by the visitor when purchasing the ticket * you can determine the ones that fit your offer
Qualify your relevant visitors by gender, place of residence or language
Qualify your relevant visitors based on the ticket codes used **
Location in the halls
Select relevant hall entrances from which you would like to address visitors
* The indication of visitor interests in the ticket shop are voluntary | ** Implementation still under technical review
As an exhibitor you can choose out of three packages
All information about Lead+Meet to read up on
We accompany you during the set-up to successfully direct potential interested parties to your stand with Lead+Meet.