Geofencing technology for direct visitor communication

Lead+Meet

„Lead+Meet“ uses Koelnmesse‘s geofencing technology and enables you to contact additional, relevant trade fair visitors and invite them to your stand.

Through criteria such as "interests", "country" or "location of the visitor in the hall", you define which target group has maximum relevance for you as an exhibitor.

You formulate the contact message that your target group receives via our obligatory interzum trade fair app – this app also enables direct navigation to your stand.

You can now book this service under media entries & packages: Click here

How does „Lead+Meet“ work?

Visitor qualification

Based on interests, profile information, country, location in the halls, etc., visitors can be categorised and qualified for exhibitor messages.

Creating the message

You as an exhibitor create your own message text and provide it to Koelnmesse

Receipt of the message

By entering the specific geofence („location on the exhibition ground“), visitors will receive a push notification which will forward them to your specific message in the App

Indoor navigation

After receiving the notification the visitor can use the indoor navigation of the interzum app to find the shortest way to your booth

Arrival at the booth

The technology makes it possible to analyse how many of the adressed visitors visited your booth after receiving the notification

Possible criteria for visitor qualification

Visitor interests

Through the interests indicated by the visitor when purchasing the ticket * you can determine the ones that fit your offer

Demographic features

Qualify your relevant visitors by gender, place of residence or language

Ticket Codes

Qualify your relevant visitors based on the ticket codes used **

Location in the halls

Select relevant hall entrances from which you would like to address visitors

* The indication of visitor interests in the ticket shop are voluntary | ** Implementation still under technical review

As an exhibitor you can choose out of three packages

S

Sending a message to a maximum of 500 trade fair visitors on one trade fair day (first 500 visitors in the geofence)
Dispatch of the message in a flexibly selectable time slot from the opening of the trade fair to one hour before closing - if there is no time limit, the message is sent over the entire trade fair period until all messages have been dispatched

Price: Euro 499.00

M

Sending a message to a maximum of 1,000 trade fair visitors on one trade fair day (first 1,000 visitors in the geofence)
Qualification of message recipients possible based on one criterion (e.g. by location/hall, product interests, country)
Dispatch of the message in a flexibly selectable time slot from the opening of the trade fair to one hour before closing - if there is no time limit, the message is sent over the entire trade fair period until all messages have been dispatched

Price: Euro 899.00

L

Sending a message to a maximum of 2.000 trade fair visitors on one trade fair day (first 2.000 visitors in the geofence)
Qualification of message recipients possible based on two criteria (e.g. by location/hall, product interests, country)
Dispatch of the message in a flexibly selectable time slot from the opening of the trade fair to one hour before closing - if there is no time limit, the message is sent over the entire trade fair period until all messages have been dispatched

Price: Euro 1,499.00

Choose and book your package now!

All information about Lead+Meet to read up on

Download brochure (.pdf)

Info-Webinar Lead+Meet

We accompany you during the set-up to successfully direct potential interested parties to your stand with Lead+Meet.

Online application

We are happy to help with any questions

Petra Opgenoorth Sales Operations Manager

Tel. +49 221 821-2998

Write an e-mail
Caroline Freda-Bodensteiner Sales Operations Manager

Tel. +49 221 821-3597

Write an e-mail
Michael Ahlgrimm Sales Operations Manager
Textile & Machinery

Tel. +49 221 821-2503

Write an e-mail