Cologne: 20.–23.05.2025 #interzum

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Why are the Swedes so innovative? | Event on the interzum 2023

Why are the Swedes so innovative?

from Koelnmesse supported by Trendfilter
close open Dates and info
Function & Components, Product Design Trends
Koelnmesse supported by Trendfilter
Messeplatz 1
50679 Köln

The event

You can find the teaser for the lecture here:


Martin Beeh represents Välinge Innovation Sweden AB with its tool-less easy assembly click technology Threespine in Germany, Austria and Switzerland. At the trendstage of interzum 2023, he will be talking about „Why are the Swedes so innovative?“ He will talk about the specific cultural background of Sweden, of its history in craft, technology and trade. He will talk about a specific mindset and a passion for innovation, to make a relatively small country such a big player worldwide, when it comes to innovation, design and technology. He will talk about innovation and design heroes of the past, who created well-known classics. He will talk about current examples of innovation, design and technology – some known, some less known. He will talk about how this innovation mindset comes to live, how thinking and doing come together and – most of all – how Swedish people and companies do outstanding stuff – again and again! Join Martin Beeh at the trendstage of interzum 2023 and hear his answers, to „ Why the Swedes so innovative?“ Vi ses pa interzum in Köln!


Business Development Threespine DACH-Region