Cologne: 20.–23.05.2025 #interzum

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Die Macht der Farbe und ihr Einfluss auf das Verhalten von Konsumenten | Event on the interzum 2023

The Power of Color and its influence on Consumer Behavior

from Koelnmesse supported by Trendfilter
close open Dates and info
Color design, Designtrends, Product Design Trends
Koelnmesse supported by Trendfilter
Messeplatz 1
50679 Köln

The event

You can find the teaser for the lecture here:


Up to 85% of all purchasing decisions are influenced by Color and up to 87% every brand recognition is driven by Color. Color is the first attribute of every product and branding we recognize and the latest attribute we will forget.
Listen to exciting success stories how Pantone has helped Brands to grow their brand awareness as well as their sales figures by using Color in the right way.


Global Head of Key Account Management