23.05.2025 | 12:20 p.m. - 12:40 p.m.
German with simultaneous translator
No topic specified

Koelnmesse GmbH
Messeplatz 1
50679 Köln
Germany
50679 Köln
Germany
interzum Trend Stage, Boulevard North
The event
95,000 organic followers in just 9 months? 15 million views with a simple shelf video? 7,000 newsletter sign-ups in just a few weeks...? Berlin furniture and interior designer Michael Hilgers uses his brand new label monomalist and other case studies to show how innovative, minimalist product ideas and authentic content can be used to create MICRO BRANDS in a very short time and with minimal effort - and reach completely new customer groups.