Cologne: 20.–23.05.2025 #interzum

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Effiziente Contentproduktion für eCommerce und digitale Verkaufsstrategien | Event on the interzum 2023

Efficient content production for eCommerce and digital sales strategies

from Koelnmesse supported by Trendfilter
close open Dates and info
Koelnmesse supported by Trendfilter
Messeplatz 1
50679 Köln

The event

CGI SMART was developed at Graphic Group and is used for the automated generation of product images and partial environments, providing an efficient way to create realistic and appealing product images. Instead of having to physically photograph each product or outsource image production to third countries, CGI SMART allows us to generate product images fully automatically and show them in different environments and perspectives. This saves time and money and allows us to produce high-quality images effortlessly and efficiently. With CGI Smart we are currently able to generate product configurations as well as material, color and surface variants. We automatically create application images, milieus, product free-forms and details in a wide variety of perspectives. We can also produce 360-degree product images and 3D packshots automatically with CGI SMART. The benefits of CGI SMART impact the entire organization and workflow of image creation for our customers. We can streamline and automate the process and reduce potential errors. By automating and standardizing image creation processes, we are able to produce large volumes of images quickly and efficiently. We use CGI Smart whenever our customer needs to display a large number of products in different colors, shapes or even configurations. For example, we produce images of a wide variety of products and product variants for the furniture supplier Vauth-Sagel.


Managing Director

Graphic Group Mensch & Medien GmbH