Disruptive Materials Piazza: interzum presents the materials that are transforming the world

Innovative materials and developments in materials technology have influenced humanity since the beginnings of time. Incremental advances lead to huge changes in technology and society. If researchers and the directors of major, successful international companies can be believed, we are on the verge of the next significant change. Thanks to advances in materials research, the features and functions that will produce a new generation of products are becoming a reality. Industry can increasingly expect to see innovative materials that are lighter, thinner, more compact, more flexible or more wear-resistant. All those who want to discover the new opportunities that materials research is opening up for furniture production and interior construction should head to interzum 2019.

The Berlin trend forecasting agency HAUTE INNOVATION has chosen the slogan “Disruptive Materials – Changing the Future” for its showcase of some of the latest material innovations and disruptive technologies at interzum 2019. Dr Sascha Peters, the agency’s founder and an expert in material innovations, is curating the special exhibition and has good reasons for picking this name. It is taken from the term “disruptive technologies”, used in digital technology to describe innovations that replace old systems entirely. “In contrast to material innovations, disruptive materials have far-reaching effects,” explains Dr Sascha Peters. “While innovations enable the further development of an existing market, disruptions create a new one. For consumers, the effect of a disruptive change can usually only be felt some time later.”

The exhibition is divided into four large themed areas: Biological Transformation, Resource Efficiency & Sustainability, Digital Materials & Smart Systems, and Production-Related Material Innovations. With more than 100 exhibits across roughly 400 square metres of exhibition space in Hall 04.2, the Disruptive Materials Piazza is set to be one of the major attractions at interzum.

In the first section, Digital Materials & Smart Systems, visitors will have a chance to view heatable textile surfaces, magnetic woods and sofas that double as carbon loudspeakers. The environmental aspect is well represented in the second section in the form of biobased materials and natural growth processes. Here Dr Sascha Peters and Koelnmesse have partnered with companies that produce leather from various plant fibres. This will be accompanied by research findings from a number of universities in fields such as "Baubotanik" – using plants to build living structures.

The third themed area is devoted to lightweight construction and resource efficiency. The manufacturers presenting their developments in this section include Andrea Mocellin from Italy with his foldable vehicles and the German company Lightweight Solutions, which, true to its name, will be exhibiting an extremely material-efficient lightweight construction material. The fourth and final section focuses on production-related material innovations. It will shed light on future issues such as 3D-printed houses or e-bikes made from plywood.

interzum is a source of inspiration for the design of tomorrow’s living spaces, and with the Disruptive Materials Piazza, it is looking to the future. “An event that sets out to be a world-leading trade fair must meet demanding criteria. It must be international; it must enable exhibitors to make successful deals and to raise their profiles – and it must look ahead to the future,” says Maik Fischer, Director of interzum at Koelnmesse. “interzum covers all these aspects, with a strong focus on the future in the themed piazzas.”

Koelnmesse – Global Competence in Furniture, Interiors and Design: Koelnmesse is the world’s top trade fair organiser for the areas of furnishing, living and lifestyle. At the trade fair hub of Cologne, the leading international fair imm cologne as well as the trade fair formats of LivingKitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank among the internationally renowned and established industry meeting places. These fairs comprehensively represent the upholstered and case furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry. Over the last few years, Koelnmesse has specifically added international fairs in the most important fast-expanding markets to its portfolio. These include idd Shanghai, interzum guangzhou in Guangzhou and Pueri Expo in Sao Paulo. With ambista, the online portal for the interiors business, Koelnmesse offers direct access to products, contacts, expertise and events relevant to the industry all year round.

Further information is available at: www.global-competence.net/interiors/
Further information about ambista: www.ambista.com/

The next events:
LivingKitchen® - The international Kitchen Show
(open to the public on Friday, Saturday and Sunday), Cologne 14.01. - 20.01.2019
(open to the public on Friday, Saturday and Sunday), Cologne 14.01. - 20.01.2019
interzum guangzhou - Asia's leading trade fair for woodworking machinery, furniture production and interior design, Guangzhou 28.03. - 31.03.2019

Note for editorial offices:
interzum photos are available in our image database on the Internet at www.interzum.com in the “Press” section. Press information is available at: www.interzum.com/Pressinformation

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Markus Majerus

Markus Majerus
Communications Manager
Tel. +49 221 821-2627
Fax +49 221 821-3544
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Gabriele Nohl
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