ZOW 2022 postponed
13 Dec 2021
ZOW im Messezentrum Bad Salzuflen, Foto: © Koelnmesse
ZOW – the supplier fair for the furniture and interior design industry – has been a leading B2B marketplace for a quarter of a century. Manufacturers of products and components for furniture production and interior design gather here every two years to meet with purchasers in the furniture manufacturing industry, designers, craftspeople, architects, carpenters and product developers.
Due to the current coronavirus situation and the resulting concern in the sector, ZOW has been postponed until 3–5 May 2022. According to Matthias Pollmann, Vice President of Trade Fair Management at Koelnmesse, “there is increasing uncertainty among companies about whether taking part in a trade fair would currently be the right and responsible thing to do."
Conversations with the industry
Alternating with its sister trade fair interzum , ZOW takes place every two years. It is both a creative workshop and a business event where important orders are placed with suppliers to the furnishing industry in Germany and neighbouring countries.
Koelnmesse is communicating closely and in a spirit of trust with their exhibitors, industry representatives and visitors. What has become clear from many conversations is that most are not prepared to attend ZOW in February 2022 as visitors or exhibitors, and that they have serious doubts over whether the popular trade fair can successfully go ahead in a few weeks with the situation as it is.
Commitment to the trade fair
“In close consultation with Messe Ostwestfalen GmbH, we have now reached the conclusion together that we cannot do justice to ZOW’s importance as an established industry event on the scheduled dates", says Matthias Pollmann. "We are therefore postponing the trade fair until May 2022.” At the same time, the Vice President of Trade Fair Management emphasises that Koelnmesse’s commitment to ZOW is unaffected by this decision.
Exchange and networking
At every ZOW event, professional exchange and networking form the basis for future-oriented innovations and the development of new products. And on its new date next year, the trade fair in East Westphalia will once again provide fresh inspiration for businesses in the industry.