Three questions to Katrin de Louw
29 Apr 2019
Katrin de Louw
At interzum 2019, Katrin de Louw is designing a multifaceted special event on material and surface trends. We spoke with the trend expert about the importance of materials and groundbreaking topics for the furniture design of tomorrow.
Katrin de Louw, with the ‘Trends in Surfaces & Wood Design’ piazza you are designing your own special area for interzum 2019. Which future-oriented topics and developments are you focusing on in particular there?
For us it’s obviously all about materials and surfaces. We are presenting the latest products by our exhibitors and giving an overview of the most important topics. In addition to the wood types, modern textures, colours, designs and decorations, the feel of the products also plays an important part, and these can be experienced in exhibits and furniture on the piazza. Topics such as sustainability, anti-finger print, digital printing and lightweight construction will also be explored on the piazza. And we are looking forward to integrating textiles for the first time too.
interzum 2019: 'Trends in Surfaces and Wood Design' Piazza, © Koelnmesse
What role do surfaces play in the latest furnishing trends?
Surfaces are key in the first impression made by furniture and interiors, and as we know, there are no second chances when it comes to first impressions. The importance of materials, and thereby also of the surface, continues to grow. Only with the right surface can I compete in the market and produce appealing interior design today. Design trends are also being driven forward to a great degree by technical trends as well as by the emotional impression.
How do you generally rate a trade fair such as interzum as a platform for innovation and inspiration?
Only those who make an effort to stay up to date can discover new things and take advantage of opportunities. But that doesn’t always have to involve huge innovations. Sometimes it’s enough to combine old technology with new materials, or the other way around. In future, we will see the topics of sustainability and cutting-edge technology merging even further, and here at the trade fair people can find inspiration as well as expand their network in order to make innovations possible – also for themselves and their own work.