11 May 2021
interzum @home 2021, © Koelnmesse
interzum @home 2021 drew to a close on 7 May with excellent overall results. For four days, the online platform gave new impulses to the industry. Global megatrends such as digitalisation, individualisation, mobility and urbanisation were reflected, not only in the presentations by the exhibiting companies but also in the supporting program. The focus this year was on sustainability.
Networking and knowledge exchange
At the heart of the event from the outset were networking, knowledge exchanges, high-quality content and product innovations. With 142 participating companies from 24 countries this year’s digital edition of interzum was very international. One of the new platform’s key elements was networking opportunities, and the participants used its diverse features for a lively exchange on all four days of the trade fair. There were over 80,000 chat conversations and audio/video calls in total. During the 5,760 minutes more than 10,000 leads were generated, which amounts to more than one lead per minute.
Impressions interzum @home 2021, © Koelnmesse
Premiere with radiance
"The last few days have shown how creatively the industry approaches new challenges", says Oliver Frese, COO of Koelnmesse. "It has been a tremendous experience. But for me, it was also an impressive demonstration of the relevance and attractiveness of the interzum brand on the international stage." No less than 230 digital events with a total of 4,240 minutes of content were hosted at interzum @home , attracting about 100,000 visits from 132 countries.
COO of Koelnmesse
"It was an exciting event for everyone and a huge learning curve," says Katrin de Louw, who organized the Trend Stage with her agency Trendfilter. "Judging by the current situation, where we sit at home in our home offices, I was happy to meet business friends anyway." Both the Trend Stage and other digital stages offered numerous lectures, presentations and workshops to encourage knowledge transfer.
Winner of interzum award 2021, © Koelnmesse
In interzum @home , Koelnmesse has created an innovative format through which the exhibiting companies were able to demonstrate the state of the art in the industry. On the whole, exhibitors agreed that a digital trade fair cannot replace an in-person interzum event in Cologne. "Like many other trade fairs, we have however seen that face-to-face contact is immensely important, which is why I view interzum @home 2021 as a successful case study for interzum’s future hybrid orientation", says Oliver Frese, COO of Koelnmesse. "I am firmly convinced that interzum 2023 will naturally have a strong physical presence here in Cologne, but its attractive digital offerings will make it even more valuable for all participants."