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Looking forward to ZOW 2022

22 Oct 2021

ZOW 2020

ZOW 2020, © Koelnmesse

ZOW will take place again from 8 to 10 February 2022 in Bad Salzuflen, Germany. After a two-year enforced hiatus for trade fairs, the preparations for this important industry gathering are currently in full swing. The preliminary key figures are a cause for optimism for the trade fair team.

Clear statement in support of the event

“We are hearing a lot of questions at the moment, like ‘Is Cologne actually going ahead with ZOW in February 2022?’", says Gerald Böse, the President and Chief Executive Officer of Koelnmesse. "My position on this is clear. We will invest in this trade fair and not make it dependent on decisions by individual companies.” After the preparations so far, the trade fair team around Matthias Pollmann and Maik Fischer is optimistic. “I’m firmly convinced that the next ZOW will send a strong signal about the industry’s immense capacity for innovation to the European market", comments Matthias Pollmann, Vice President Trade Fair Management.

We will invest in this trade fair and not make it dependent on decisions by individual companies.

Gerald Böse
President and Chief Executive Officer of Koelnmesse

ZOW 2020

ZOW 2020, © Koelnmesse

Business platform and creative workshop

As a communication network and creative workshop for the suppliers of the furniture industry, as well as a trade fair where orders are secured, ZOW is – for reasons of geographical proximity alone – of great strategic importance for a large proportion of companies operating in Germany’s furniture and, in particular, kitchen industries with respect to their product innovation cycles. This makes the trade fair one of the most vital business platforms – not only for Germany, but also for central Europe in general. Under the stewardship of Koelnmesse, the event has significantly refined its profile as a trade fair for professionals over recent years.

I’m firmly convinced that the next ZOW will send a strong signal about the industry’s immense capacity for innovation to the European market.

Matthias Pollmann
Vice President Trade Fair Management

Clear signal to the supplier industry

By introducing a new conceptual approach, in which networking and communication enjoy the same status as the presentation of product developments, Koelnmesse has returned ZOW ’s focus to the core factors at the heart of its success. There are good omens for the upcoming 2022 edition. "The initial forecasts for the event are positive, but there is still some way to go,” comments Matthias Pollmann. “We are counting on even more companies participating in ZOW , thereby sending a clear signal to the supplier industry for a strong trade fair where orders are secured at the heart of the German furniture business.”