interzum Future Lab: groundbreaking event in Zurich
21 Feb 2019
“The future starts here” – this is a promise that interzum has kept since its beginnings. The 60th anniversary oft he trade fair was now the occasion for a very special event, which took place in Zurich on 14th February. At the interzum Future Lab, press representatives from all over Europe met to take a look at the design of future living spaces together with internationally renowned experts.
Workshops for future questions
As the world's largest trade fair for interior construction and furniture production, interzum is an international platform for innovation. What is shown here shapes the lifeworlds of tomorrow and points to fundamental questions. What does living in 20 years look like? How will we move in the future? Which materials and functions shape the design and architecture of tomorrow? These and other topics of the future were the focus of the interzum Future Lab in Zurich. Various workshops invited to the inspirational discussions in the creative atmosphere of the Zurich coworking location Kraftwerk. It shed light on global megatrends that have a significant impact on the supplier and furnishing industry.
Varied range of topics
Following an introduction by Matthias Pollmann, Vice President Trade Fair Management of Koelnmesse, internationally known architect Yasmine Mahmoudieh started the interzum Future Lab. In her keynote address, she looked at pioneering trends in the design of future living and working spaces with a focus on the use of exceptional materials. In the subsequent workshops, IT expert Dr. Gerd Wolfram showed the effects of digitization on the furniture industry and Dr. Sascha Peters presented innovations in the field of "Disruptive Materials" - both topics will be staged with their own special areas at the upcoming interzum. The future topic "Micro Living" was also presented by the architects Dr. Krista Blassy and Thiago Zaldini. In addition, the designer Christian Harbeke from the renowned Zurich studio Nose Design Experience was on hand, which presented innovative examples of mobile spaces.
A look ahead at the upcoming event
Overall, there was a wide range of topics, with which interzum once again underscored its aspiration as a future driver and incubator for innovations. “By engaging intensely with future issues and offering our visitors solutions to questions that may not arise until a future date, we create a consistent brand experience or the interzum feeling”, as Matthias Pollmann emphasized. At the same time, the interzum Future Lab gave an outlook on the upcoming event from 21 to 24 May 2019. Then Cologne will once again be the meeting point for the global supplier industry, to experience product premieres for the design of tomorrow.