interzum Flooring: focus on floor coverings
Winner at German Design Award 2020: PRO Comfort Floor EPC018 from interzum exhibitor EGGER
What are the trends in modern floor coverings? interzum 2021 is dedicating its own special show to the topic of flooring.
Investments in interior construction with the areas of floors, walls and ceilings have not only increased since the corona pandemic. The development of modern floor coverings is particularly exciting. Numerous new materials and decors today offer a growing variety in design and function. New and often surprising innovations are made possible with technical progress. They range from laying and connection techniques to material combinations and new areas of application.
Increasing demands on floor coverings
Modern floor coverings significantly shape the ambience, improve the acoustics or ensure a pleasant indoor climate. In addition to product characteristics, the buying decisions are being more and more frequently and more clearly influenced by soft criteria such as sustainability, socially responsible production, recycling capability as well as low transport and energy costs. The possibilities for individual design are diverse, because the flooring market also has a global alignment. The customers are increasingly demanding higher-quality line-ups that cut a “clean figure” for many years after the initial installation or renovation – both in the commercial section as well as for implementation by property owners and private customers.
Decors in mirror-gloss finish with “Cascade” structure: Glossy Line from interzum exhibitor HOMAPAL
Offer for craftsmen, contractors and architects
The interzum is going to place an even stronger focus on the manufacturers of flooring at the coming 2021 event. An attractive pavilion will offer German and international companies from this segment a high-quality presentation platform. “Regarding the visitors, we are targetedly addressing floor layers, craftsmen, building owners and architects,” the interzum Director, Maik Fischer, stressed, adding "because almost a third of our trade fair visitors belong to these professions. Furthermore, our exhibitors are confirming the rapidly growing appeal of precisely this clientele.”
Growing importance for target groups in the flooring sector
interzum is thus one of the most coveted hotspots for floor laying companies and the flooring specialised trade. Recently around 75,000 trade visitors were registered at the leading Cologne-based trade fair for suppliers. Around 13% of whom belonged to the target group interiors/shopfitting, 9% were from the carpenter/joiner trade and 7% were interior design and decoration companies. The visitor structure analysis of 2019 also clearly reflects this significant position: Whereas in 2017 every fourth exhibiting company specialising on this visitor target group of floor and parquet layers considered their goals to be completely achieved and addressed, recently in 2019 it was every second company.
Winner at German Design Award 2020: PRO Comfort Floor EPC014 from interzum exhibitor EGGER
Focus on innovative design
The preparations for interzum 2021 with regards to flooring are currently running at full speed. Grouped under the product segment Materials & Nature , the emphasis of which lies on resource-saving, sustainability and innovative surface design, the trade fair is awaiting exciting corporate presentations for parquet, solid wood and cork flooring, elastic flooring as well as for LVT or designer flooring and laminate.
Package at interesting conditions
Interested exhibitors are invited to participate in the interzum Flooring special area at the upcoming trade fair, which will take place in Cologne from May 4th to 7th, 2021. As with a birthday cake, interested exhibitors can book their own piece with a full-service package at interesting conditions. Alongside the presentation surface, the latter also includes the stand construction, lighting and electricity, the graphics, furniture, a communication package as well as parking and admission tickets. The red carpet is literally being rolled out for exhibitors and visitors whose commercial focus is flooring in Cologne next May.