interzum 2021 will be hosted as a digital-only event
18 Feb 2021
The supplier industry thrives on creativity and personal contacts. However, the pandemic situation does not allow for a promising international presence event in May 2021 either. Therefore interzum developed a comprehensive online event concept. “In 2021, we’ll again be offering suppliers to the furniture industry and interior design sector their global stage, with an digital offering,” says Matthias Pollmann, Vice President Trade Fair Management at Koelnmesse. Current trends, the latest product innovations, exciting lectures, the opportunity for professional exchange: all this is offered by the new platform interzum @home from 4-7 May.
"We’re offering every company the option of digital participation on our new interzum @home platform,” explains interzum director Maik Fischer. Various digital-only packages will be available for the purpose, allowing companies to participate on the platform - a presence that’s a perfect fit with their needs. A wide array of exciting formats will create an innovative trade fair experience. The platform will network exhibitors with decision-makers from the industry and give them an insight into all the latest topics in the sector.
The goal of interzum @home is to use the new digital channel to increase overall reach. The components of this platform, which can certainly be considered state of the art, provide various possibilities for interaction, including digital showrooms, stages, workshops and cafés. Even in the face of the corona pandemic, this ensures interzum will reach a global audience. Broadly speaking, the main emphasis of interzum @home is on knowledge and content, the experience and socialising, like at the event in Cologne – but obviously always with fluid crossovers and connections.
Bridge to interzum 2023
"With interzum @home , Koelnmesse is offering us an ideal bridge to interzum 2023 in these extraordinary times. We from the industry very much welcome that", says Dr. Andreas Hettich, chairman of the interzum advisory board. "The digital platform enables us to present our products and innovations to a wide audience and thus achieve maximum reach, even if it certainly cannot replace a presence trade fair." With Hettich, Blum, Häfele and Vauth-Sagel, the first market leaders announced that they would be digitally presenting their innovations on the new business platform.
Developing new contacts
Developing new international contacts is just as important as maintaining contacts with existing customers. " interzum @home lives very much from and for networking: the exhibitors and visitors have the opportunity, for example, to find exactly the right person for their personal business among all participants," says Maik Fischer, Director of interzum . "Using the visual Discovery Graph, relevant contacts and companies can be found easily, entertainingly and interactively - either via the networks, personal contacts or by matching with the specified interests."
Wide range of information
In the next few weeks, the trade fair team will, among other things, hold webinars with live demonstrations for various markets in order to present the functionalities and possibilities of the digital platform. In addition, the interzum website offers a wide range of information about interzum @home . The trade fair team would like to support all participating companies in the implementation of an optimal presentation in the best possible way.