interzum 2019: trends and innovations
Design "Eiche Vital“ by Stainer, © Sunwood Stainer
From 21 to 24 May 2019 interzum presents pioneering innovations for homes and interior design. International exhibitors will present new materials and functions at the largest event for the supplier industry. We will take a look at some exciting novelties in advance - this time in the "Materials & Nature" segment.
Many consumers today expect their living environments to both look and feel good, and to be tailored to their individual needs and wants. Therefore the importance of the material dimension of design is growing, and with it attention is focusing on surfaces – a trend clearly in evidence at this year’s interzum. The diversity of new decors and surfaces that will be on display at the trade fair is almost limitless. New or rediscovered materials and combinations, as well as innovative manufacturing processes, have paved the way for these developments. Digital printing enables unique patterns while soft-touch or anti-fingerprint effects ensure an excellent look and feel that lasts.
New surface "ST20 Metal Brushed“ by Egger, © Fritz Egger GmbH & Co. OG
Reproducing: wood stays trendy
Reproducing materials remains especially popular in laminated surfaces. Imitating the appearance of very different woods is a trend that shows no sign of stopping and one that appears today in many different forms. Manufacturers like Egger are responding to current demand for striking, rustic woods with new synchronised pore surfaces with the look of old wood. Screen printing and digital printing specialist Stainer will have extra-large-format wood decors on display at its stand at interzum 2019. Its six-by-two metre panels with the look of different deciduous woods are suitable for walls and flooring. In the field of digital reproductions, the influence of matt, metallic-look surfaces is growing. The Viscora® Supermatt metallic coloured lamination film by Austrian exhibitor Hueck Folien is an example of this trend, as is a new surface by Egger that imitates the look and feel of finely brushed metal.
aerowood® lightweight panel, © Sperrholzwerk Schweitzer GmbH
Focus on sustainability
Consumers want the interior design of their homes to be as contaminant-free as possible, and many are also seeking to minimise their ecological footprints. Eco-friendly materials and furniture components are therefore a crucial point of focus for many exhibitors at the forthcoming edition of interzum. Among them is wood processing company Swiss Krono. It will be showcasing BE.YOND, the world’s first biobased chipboard that meets the most stringent indoor air quality requirements. As a renewable, carbon-neutral recyclable material, wood plays a major role in lightweight design and furniture construction. Austrian plywood manufacturer Sperrholzwerk Schweitzer will have aerowood® on display in Cologne. The lightweight panel is resource-efficient, extremely light and available in any dimensions.
Organoid Upcycled Swarovski, © Organoid Technologies GmbH
“Nature is here” is Proadec’s slogan for its showcase. Its new, exceptionally environmentally friendly edge banding will be on display at the trade fair. Another key area of focus at interzum will be biobased plastics. Among the innovations on show in this category are fittings by Swedish exhibitor Ackurat and a new launch by Oskar Lehmann, whose product portfolio includes cable guides for desks. Sustainability can result in great creativity, as Austrian manufacturer Organoid will demonstrate at its stand: natural surfaces produced from hay or moss are made to sparkle with upcycled Swarovski Zirconia gemstones.
Stay flexible: individualisation is the new standard
The desire for solutions that are as individually tailored as possible is transforming consumers’ expectations of their lives and homes. This shift has prompted many exhibitors to present new products that allow interiors to be adapted to personal requirements. The new Innovus collection by Portuguese wood-based materials manufacturer Sonae Arauco is one of the products that promise design freedom. With five new finishes and around 100 new decors, it opens up a multitude of possible combinations and applications. The Marino collection by Spanish exhibitor ServiCanto is similarly versatile and can be paired with different types of surfaces. A unique interpretation of classic wood surfaces makes the new product on show from Italian manufacturer Alpi a standout. Its Gamperana Triplex veneer collection is a collaboration with designer Martino Gamper. Instead of appearing in isolation, the veneer sheets are grouped in threes, paving the way for highly original compositions. Praveedh Décor, based in Mumbai, India, has expanded the colour spectrum of its acrylic prelaminated boards: its new product OpuLux Fantasy is available in multicolour designs that can be adapted to customer preferences.
The innovations on display at the forthcoming interzum will determine the materials and surfaces for the design of tomorrow’s interiors. An overview of the exhibitors from the "Materials & Nature" segment can be found in the exhibitor search .