Cologne: 09.–12.05.2023 #interzum

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How do we want to live tomorrow?

7 May 2021

© Continental AG

“skai VyP Lana“ upholstery material, © Continental AG

interzum @home continues to pursue the traditional task of the renowned live event interzum as a trendsetter for living and interior design. The focus of the product premieres and trend lectures was especially on the megatrends of health, neo-ecology, connectivity, urbanization or "New Work“. They are reflected in developments that will enrich the furniture industry and interiors in subsequent years.

© Julíus Blum GmbH

Merivobox box system, © Julíus Blum GmbH

Megatrend sustainability

Among other things, the current debates about more climate protection were echoed in many of the exhibitors' presentations. For example, it was about wood as a renewable furniture material, such as a digital round table from the wood-based materials manufacturer Sonae Arauco or the innovations from Fritz Becker. The molded wood specialist showed ten prototypes by internationally renowned designers - all from sustainable forestry in Germany. A “Plant-for-the-Planet” campaign was presented on the Vauth Sagel platform and the points earned by the visitors were rewarded with tree planting for the project. Recycling also played an important role. Salgareda from Italy presented an environmentally friendly laminate for furniture and interiors that is made from 100 percent recycled polypropylene. The new "Raukantex eco" edgebands from Rehau also consist of 50 percent recycled material. For their production, non-fossil raw materials from waste and residual materials are used.

© Hettich GmbH

AvanTech YOU Illumination, © Hettich GmbH

Design after Corona

Another topic at interzum @home was, of course, the consequences of the Corona pandemic. Many exhibitors dealt with the new challenges to the design of our living and working environment and presented corresponding solutions. The main focus here is on better hygiene and infection protection. "Safety first" was the motto of Austrian foil supplier Senosan, for example, which presented an antibacterial coating for furniture foils. The presentation by Hueck Folienrevolved around antiviral furniture surfaces. The Italian lighting brand Artemide showed how light can effectively combat bacteria, fungi and mold.

© Nimbus Group GmbH

Lighting Pad Lounge, © Nimbus Group GmbH

Hybrid solutions

One consequence of the pandemic is also the increasing fusion of living and working. Among the material premieres at the fair, there were therefore many solutions for hybrid living and flexible furnishing. Hardware specialist Hettich, for example, presented a drawer platform that is creatively combined with other furniture systems. The platform idea is also at the forefront of Julius Blum's innovative box system, which was developed for greater design freedom. This is also represented by the height-adjustable JobTisch workstation from Häfele, which is offered in various model sizes, with 78 colour combinations and different surfaces. The Nimbus Group presented a comprehensive light-acoustic solution with a pendant luminaire whose underside consists of acoustically effective molded fleece. Italian hardware manufacturer Formenti & Giovenzana (FGV) presented a concealed guide rail and an integrated Soft-Close hinge to make furniture functionality more versatile.

© Impress Surfaces GmbH

New communication concept "Uchronia” by Impress

Closeness to nature and deceleration

A trend towards a more sustainable and decelerated way of life has been emerging for some time. "How do we want to live tomorrow?" was the question asked by decor specialist Schattdecor at its presentation at interzum @home. Among other things, the company presented a new Caravan Selection for the US and European markets, because the motor home has become a symbol of closeness to nature and deceleration. The Impress Group asked its visitors to pause and imagine that everyone follows their natural rhythm. All about the sensual experience was the presentation of new surface materials with soft haptics or a natural look, such as "skai VyP Lana" by Continental or "VIS" by the Italian exhibitor Arpa Industriale.

© Peri GmbH

3D printed residential house, © Peri GmbH

Focus on future technologies

To create new elements of furnishings and even entire houses, 3D printing is playing an increasingly important role. This became clear, among other things, in the presentation by exhibitor Unilin, which has a comprehensive patent portfolio for digitally printed structures on decorative panels. With the digital presentation of the first printed residential house in Germany, the company Peri demonstrated the market maturity of the technology at interzum @home . The advantages of 3D concrete printing for the building industry were also pointed out in the presentation by Prof. Dr. Harald Kloft, who heads the Institute for Structural Design (ITE) at the Technical University of Braunschweig. In his view, we are at the beginning of a new era here.

Once again, interzum demonstrated the transformation of global trends to the innovations of the supplier industry. Industry actors from the furniture industry and interior design took new ideas, important inspirations and exciting product solutions "home" with them.