interzum 2021: Optimistic outlook
Strong interest for the upcoming interzum. The leading trade fair is meeting new challenges with a variety of measures. The forthcoming edition of interzum is benefiting from these developments in multiple ways: The lack of opportunities for business partners to meet in person in recent months means that these face-to-face exchanges are now immensely important. Focused showcases of innovative product developments strengthen established global marketplaces, and recent trends are resulting in new priorities for industry exhibitions and changing traditional trade fair profiles.
Excellent demand from the industry
When the leading international trade fair for suppliers to the furniture and interior design industry opens its doors from 4th to 7th May 2021, the industry will meet again in Cologne. “All the companies among our exhibitor clientele can hardly wait for the forthcoming event” says interzum Director Maik Fischer. Even at this early stage, eleven months before the leading trade fair opens its doors, the interzum team is already registering excellent demand and large numbers of bookings – ranging from familiar names from previous events to smart newcomers and start-ups right through to major industry players.
New formats for trends
interzum is poised to shape international interior design as it has done in previous years. It is able to do so largely thanks to its successful trade fair concept, which the interzum team is constantly fine-tuning. Alongside the interzum award, which already has a high profile, the next event has some surprises in store, including trend forums and trend cases. While these new concepts are still abstract for the time being, the organisers will soon reveal more.
New trend formats
Expansion of digital services
From a strategic perspective, the trade fair team is also expanding interzum’s digital offerings. The now clearly identifiable boost for global digitalisation resulting from the coronavirus lockdown calls for trade fair organisers to present intelligent answers to the question of how we are to face the emerging new reality. The spectrum of the initial solutions for interzum 2021 ranges from smart marketing measures to IT-supported activities in the run-up to the event and following the trade fair.
interzum 2019: Piazza digital printing
Comprehensive hygiene and safety measures
The well-being of all exhibitors and visitors is naturally the highest priority in all of interzum’s considerations. The detailed package of measures encompasses appropriate hygiene and allows for distance between all those involved. The trade fair organiser also considers itself well prepared for the stringent requirements for processes at the entrances, in the trade fair halls and at the stands. “We have every confidence that our exhibitors and visitors will behave professionally. We will register all participants fully and make use of the flexibility and size of our trade fair grounds and the opportunities that our digital signage offers,” says Maik Fischer.
Digital signage offers
Large numbers of bookings
As of now, all the major industry players that appeared at the previous event have confirmed their attendance in 2021 with binding bookings. In addition, many small and medium-sized enterprises and some newcomers have already made bookings. The organisers especially welcome the returners who are favouring the world’s central marketplace for suppliers in Cologne again. Among them is the Finsa Group, which operates globally in the particleboard and MDF sector. More than half of the planned exhibition grounds at interzum has already been booked with confirmed reservations. Judging by current indications, the forthcoming trade fair is set to be an excellent industry event that builds directly on the success of the interzum in 2019.