Cologne: 04.–07.05.2021 #interzum

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Good prospects: interzum guangzhou 2020

31-Jul-2020

interzum guangzhou 2020

interzum guangzhou 2020

Encouraging signal for the industry: as the largest supplier fair for furniture in Asia, interzum guangzhou successfully took place with extensive hygiene measures.

interzum guangzhou in China (27 to 30 July 2020) demonstrated that trade fairs with strict hygiene rules in place and a limited number of admissions are possible in spite of the pandemic and can result in a good commercial outcome. The chinese branch of interzum in Cologne marked the first major platform for the international furniture manufacturing and supply sector in the second half of the year.

interzum guangzhou 2020

interzum guangzhou 2020

Great response from exhibitors and visitors

interzum guangzhou is the most influential trade fair for the furniture production, woodworking machinery and interior decor industry in Asia. At this year’s event more than 800 exhibitors from 16 countries and almost 100,000 visitors took the opportunity to meet vendors, customers and business partners again in person, building and strengthening relationships and reconnecting as an industry.

International participation

'In the current situation, the most important thing is for our customers to feel comfortable and safe at our events', Keith Tsui, Managing Director of the Chinese Koelnmesse subsidiary, explained. 'As event professionals, we see ourselves in a position to create conditions that are conducive to trade fairs, even in times such as these.' International exhibitors made use of the event. Among other things, there was an official German group entry comprised of a total of eight German exhibitors; their appearance was successfully supervised by local employees or sales partners on location.

interzum guangzhou 2020

interzum guangzhou 2020

Digital extension of the event's reach

interzum guangzhou was also a role model for a successful digital extension of the event's reach: For international customers who were unable to travel to the venue due to travel restrictions, the trade fair offered Offline2Online Live Business Matching. International visitors joined in the proceedings digitally from home, virtually meeting with the exhibitors on hand to cultivate business relationships and present new products. Exhibitors' feedback on these virtual meetings and on the event as a whole was consistently very positive.

Good prospects for the return to normalcy

interzum guangzhou offers optimistic prospects for returning to normalcy following months of uncertainty. 'The international participation was good and in keeping with the circumstances; thanks to digital business matchmaking, exhibitors were also able to reach visitors who were unable to travel to the event', according to Gerald Böse, President and Chief Executive Officer of Koelnmesse. 'This corroborates our efforts to begin hosting trade fairs again in our halls in Cologne as soon as possible. The success of interzum guangzhou encourages us to set the course for this outcome, together with our customers.'