Cologne: 04.–07.05.2021 #interzum

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Feedback interzum guangzhou 2020


interzum guangzhou 2020

interzum guangzhou 2020

Asia's largest trade fair for furniture production and interior decoration took place in Guangzhou in southern China from 27 to 30 July. interzum guangzhou marked the first major platform for the international furniture manufacturing and supply sector in the second half of the year. The response to the event was correspondingly large, with more than 800 exhibitors from 16 countries and around 100,000 visitors. The feedback from exhibitors and vistors on the event as a whole was consistently very positive.

Great visitor response

“In the current situation, the most important thing is for our customers to feel comfortable and safe at our events”, Keith Tsui, Managing Director of the Chinese Koelnmesse subsidiary, explained. “As event professionals, we see ourselves in a position to create conditions that are conducive to trade fairs, even in times such as these.” On the third day of the event, a record number of visitors was even achieved compared to previous events: “This shows that our visitors felt safe and enjoyed spending several days and more time at our show,” says Tsui.

interzum guangzhou 2020

interzum guangzhou 2020

Positive Feedback from exhibitors

The response from exhibitors was also very good. “So, I am quite impressed with the quantity of exhibitors and people”, said Dr. Rajat Agarwal, Corporate Vice President of Henkel in China. “We also see that the exhibition overall is extremely well organized and very clean. So, I'm very happy to see a well-organized exhibition.”

Simon Jenkinson, President of LINAK (Shenzhen), also referred to the high number of visitors: “My personal opinion is that the show is busier than I was actually expecting it to be. There are more people here than I thought there would be, and we are meeting many of our old friends as well from within the industry, that we haven't seen for a long time. This has been the first opportunity to catch up with existing customers and contacts.”

Detailed hygiene concepts

“For all of our events - whether in Cologne, with our B-SAFE4business concept, or abroad in coordination with our subsidiaries - we have developed detailed hygiene concepts that enable our customers to conduct business with one another directly”, Gerald Böse, President and Chief Executive Officer of Koelnmesse, assured.

“Trade fairs have an absolute systemic relevance for the global economic fabric, and for many participants they are actually of existential importance. 90 percent of the exhibitors in the Koelnmesse programme are small or medium-sized enterprises for which international trade fairs represent the main gateway to the global market. Our mission, as an international trade fair organiser, is to give the industries involved the propulsive power they need for their business. And we take this mission very seriously.”