Cologne: 09.–12.05.2023 #interzum

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Benefits of the "interzum award"

Screen with interzum award website

Added value of an award

Winning an award in the competition steers the attention of international decision makers and the media to the award winners. The award allows you, as an innovative manufacturer, to garner attention at the world’s leading trade fair and beyond, both for yourself and for the excellent quality of your products. In addition to taking part in the competition free of charge, Koelnmesse supports you as a laureate with a package of measures that is likewise free of charge.

Your advantages at a glance:

  • Award from an expert jury
  • Recognition at the digital online award ceremony on 4 May 2021
  • Official certificate in recognition of excellent design quality
  • Use of the winner label as an excellent PR and marketing tool for advertisements, brochures and online
  • Digital presentation of all award-winning products on the "Red Dot" exhibitor show floor at interzum @home 2021
  • Permanent presentation of your winning products online


Differentiation through design

Winning an "interzum award: intelligent material & design" sets you apart from your competitors and attracts the attention of both the industry and the media.

The winner label provides objective proof of the outstanding design quality of your award-winning products. You can use it as a PR and marketing tool to give your products a high profile at the trade fair as well as on the wider market. The industry prize ensures that your company will be consistently associated with good design quality and highlights your power to innovate.

Communicate your success to business partners and customers and steer the interest of decision makers from industry, trade and the retail sector to your award-winning products! This way you will also draw lasting benefits from your award.

Please note that an embargo will be in place up to and including 27 April 2021 on communicating news of winning in the interzum award. You may not communicate news of your success to the press and the public until this date.

Online award ceremony

It is not yet possible to foresee how the pandemic situation will develop in 2021. For reasons of planning security, the award ceremony will therefore be held online for the first time this year.

On 4 May 2021 all prize winners will be presented to the trade audience, media and interested members of the public on the competition website.

Digital exhibition

Presentation of all award winners with the award 'Best of the Best' and 'High Product Quality' at interzum @home 2021

Throughout the trade fair, products and materials that have won the 'Best of the Best' award and the 'High Product Quality' award at the "interzum award" 2021 will be presented on the exhibitor's "Red Dot" show floor.

Online exhibition

Permanent internet presentation

In addition to the exhibition of the award-winning products during the trade fair, you can look forward to your presentation on the internet as a winner of the "interzum award".

As part of the website the online exhibition presents the winning products in text and images on a permanent basis.

This website is an interesting research tool and a source of inspiration for product developers, designers and architects from all over the world who are looking for innovative solutions and materials.