Cologne: 04.–07.05.2021 #interzum

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interzum award: intelligent material & design 2021

Tablet screen with interzum award website

Purpose of the competition

With “interzum award: intelligent material & design”, Koelnmesse recognises the design quality of products and materials presented at “interzum”. An expert jury assesses all of the competition entries in terms of their design quality, functionality and their innovation potential. Only those products that can win over the jury in terms of those criteria receive the renowned award.

Online award ceremony

It is not yet possible to foresee how the pandemic situation will develop in 2021. For reasons of planning security, the award ceremony will therefore be held online for the first time this year.

On 3 May 2021, the day before the trade fair, all prize winners will be presented to the trade audience, media and interested members of the public on the competition website.


Entry rules

Only exhibitors at interzum 2021 are entitled to take part in the interzum award: intelligent material & design 2021. There is no entry fee and you can register as many products as you wish from industrial series production.

The products entered must be launched on the market by 3 May 2021, and at the same time their market launch cannot be more than two years ago (3 May 2019).

Please send us a product description, pictures of your object and a short film about the object – especially in the case of products requiring explanation – as part of your registration by 25 February 2021 at the latest.

One video can be uploaded per product registration:

  • Format: MP4 or MOV
  • Size per file: max. 1.4 GB
  • Quantity: 1 file per product
  • Length: max. 2 minutes

Online registration

You can register for the competition here .


Function & Components

Function & Components

Lamps and (digital) lighting systems, semi-finished products for cabinet, kitchen, office and modular furniture, fittings, (digital) locks, built-in parts, hinges, connectors, etc.

Materials & Nature

Materials & Nature

Wood, veneers, parquet flooring, interior works, decorative surfaces, decor papers, laminates, wood-based panels, laminated plastic, mineral materials, edges, surface treatments, embossing cylinders, sheet metals, natural materials, press plates, etc.

Textile & Machinery

Textile & Machinery

Machines for manufacturing upholstery and mattresses, upholstery materials, upholstery accessories, cover fabrics, leather, adhesives, temperature and humidity sensors for mattresses, smart textiles (light conducting or similar), etc.


All of the objects awarded in the interzum award are characterised by high design quality and innovation. However, the jury can award two different quality seals during the evaluation process - the ”High Product Quality“ award and the ”Best of the Best“ award.

High Product Quality

The award “High Product Quality” in the interzum award is given to design achievements that are special in terms of their form and function. The jury only awards this prize to products that set themselves apart significantly from comparable products thanks to their excellent design.

Best of the Best

Outstanding design achievements that set new standards for form and function in their industry receive the distinction “Best of the Best” from the jury. Only innovations that feature ground-breaking design receive this top prize in the interzum award.

interzum award certificate
Dates at a glance

interzum award: intelligent material & design 2021

Entries open
December 2020
Entries deadline
25 February 2021
Delivery of the products
for adjudication
15/16 March 2021
Self-assembly of the
products for adjudication
15/16 March 2021
Adjudication of the products
by international experts
18 March 2021
Self-disassembly of
the products
19 March 2021
Collection of products
19 March 2021
March 2021
Dispatch of the gift box with
certificates to the “Best of
the Best” award winners
until 30 March 2021
Submission of a mobile
phone video in landscape
format (only “Best of the
Best” award winners)
until 19 April 2021
Embargo period for
communicating news
of the award
up to and including 2 May 2021
Online award ceremony
3 May 2021
Online exhibition of all ”Best of
the Best“ and ”High Product
Quality“ awarded products
from 3 May 2021
Issue of certificates for award
winners “High Product Quality“
(during interzum 2021, Service
Center Nord)
3-7 May 2021
interzum 2021
4-7 May 2021
Physical exhibition of the “Best
of the Best” products
4-7 May 2021
Photo gallery of the “High Product Quality” products
4-7 May 2021
(during interzum 2021)
Online honouring

Award for High Product Quality

Winners with an award for high product quality will be presented with photos and, if applicable, moving image material within a video introducing the winner objects of the competition. As you submit the relevant image material (and possibly a video if the object requires explanation) together with your application, you do not need to do anything else in case of an award.

Certificates for the “High Product Quality” awards will be issued at the Service Center North from the last day of set-up and for the entire duration of interzum 2021 (3–7 May 2021).

Award for Best of the Best

Manufacturers whose products or materials were honoured with the highest award of the competition are presented in short clips during the online award ceremony. These clips present the winning product and show the company celebrating its award in the form of the certificate.

Please note: We will send you your winning package with the certificates for the ”Best of the Best“ awards shortly after the notification of the prize. We would be delighted if you would celebrate your success with colleagues and staff and capture this moment in a video. Please send us this video clip celebrating your award in good time (by 19 April 2021 at the latest) so that we can include it in the above-mentioned video compilation of the “Best of the Best” award winners. There are no limits to your creativity as long as the video meets the following requirements:

Mobile phone video in landscape format (1920 x 1080px) no later than 19 April 2021 to:

Ms Sabine Wöll
Project manager

Terms & Conditions

Here you can download the general terms and conditions.

Download now

Further links

Frequently Asked Questions


Do you have any questions? Then you can see the FAQs on the interzum award here.

Read FAQs
Finger typing on smartphone

Privacy policy for participants

Here you can find our privacy policy for participants of the interzum award

To the privacy policy

Koelnmesse GmbH
Messeplatz 1
50679 Cologne

Red Dot GmbH & Co. KG
A Red Dot Group Company
Martin-Kremmer-Str. 14-16
45327 Essen

Contact person
Tobias Schmidt
T: +49 201 838885-75