Congress Digitalization - Focus on Consumer Trends!

Congress Digitalization

interzum | © Constantin Meyer; Koelnmesse

According the motto "Digitalization - Focus on Consumer Trends!", digitalization solutions and disruptive technologies will be presented at interzum 2019. Digitalization, often referred to as the fourth industrial revolution, is also penetrating people's homes and living spaces.

It ranges from digitalization in furniture itself to new experiences in the selection and purchase of living environments to completely new business models. The demands of end customers have risen in many ways:

  • Expectations of solutions for smaller living spaces, rental furniture and sharing models for living and working spaces, sustainable production, use and recycling
  • Wishes for individualisation of living landscapes and personalisation of furniture
  • Expectations of digitalization in furniture and accessories

In short, it's about sustainability, individualisation, comfort in living and shopping. Digital solutions, whether in production, in furniture or in the living area, help to meet these demands. With the help of practical and innovative examples, manufacturers and fitters can take impulses for their work with them.

The "Digitalization" piazza in Hall 3.2 will feature around 450 square metres of exhibits focusing on the key fields of innovation.

In addition to the exhibition, Digital Connection will be staging a congress event on three days of the fair with 12 lectures and panel discussions on the key topics of "new business models and production methods", "consumer expectations and their experience with furniture" and "digitalization in the retail trade", a look beyond the confines of the furniture industry.

The following lectures are confirmed:

Digitalization in retail
21.05.2019, 1:30 p.m.– 3:00 p.m.
Location: Forum hall 4.2
Online goes offline: how online retailers revolutionize stationary retailing
Volker Katschinski revolutionizes, Dan Pearlman
With more contact points for more transparency and improved services - an overview of technologies and their central administration
Dr. Michael Steurer, square metrics
The future of shopping - the future of retail is digital!
Dr. Gerd Wolfram, digital connection
Business models and production
22.05.2019, 3.00 p.m.-5:00 p.m.
Location: Forum hall 4.2
Business Model Disruption - How changing customer expectations will radically change the furniture industry!
Carsten Brettschneider, tool of innovators
Production system 4.0 - Flexible manufacturing and robotics for maximum flexibility
Prof. Andreas Heinzmann, deinschrank.de
An open ecosystem for the wood industry - digitalization offers synergies and new services
Matthias Volm, tapio
Panel discussion: New digital business models and innovative production methods in the furniture industry
Carsten Brettschneider, Prof. Andreas Heinzmann, Matthias Volm, Dr. Gerd Wolfram
Customer Experience and Consumer Expectations
23.05.2019, 11:00 a.m.- 1:00 p.m.
Location: Forum hall 4.2
Opportunities of digitalization for furniture manufacturers - Customer experience as a decisive competitive advantage
Armin Kehl, Sybit
Which successful models from other sectors can be used to meet the current expectations of furniture customers?
Tanja Kruse Brandão, digital connection
Panel discussion: What expectations do people have of the design of their living spaces and living worlds?
Armin Kehl, Tanja Kruse Brandão
Susanne Ruland

Any questions? We're happy to help.

Susanne Ruland
Event Manager
Tel. +49 221 821-2119
Write an e-mail