Cologne: 09.–12.05.2023 #interzum

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Congress Digitalization - Focus on Consumer Trends!

Congress Digitalization

interzum | © Constantin Meyer; Koelnmesse

According the motto "Digitalization - Focus on Consumer Trends!", digitalization solutions and disruptive technologies were presented at interzum 2019. Digitalization, often referred to as the fourth industrial revolution, is also penetrating people's homes and living spaces.

It ranges from digitalization in furniture itself to new experiences in the selection and purchase of living environments to completely new business models. The demands of end customers have risen in many ways:

  • Expectations of solutions for smaller living spaces, rental furniture and sharing models for living and working spaces, sustainable production, use and recycling
  • Wishes for individualisation of living landscapes and personalisation of furniture
  • Expectations of digitalization in furniture and accessories

In short, it's about sustainability, individualisation, comfort in living and shopping. Digital solutions, whether in production, in furniture or in the living area, help to meet these demands. With the help of practical and innovative examples, manufacturers and fitters can take impulses for their work with them.

The "Digitalization" piazza in Hall 3.2 featured around 450 square metres of exhibits focusing on the key fields of innovation.

In addition to the exhibition, Digital Connection has staged a congress event on three days of the fair with 12 lectures and panel discussions on the key topics of "new business models and production methods", "consumer expectations and their experience with furniture" and "digitalization in the retail trade", a look beyond the confines of the furniture industry.

The following lectures took place:

Digitalization in retail 21.05.2019, 1:30 p.m.– 3:00 p.m. Location: Forum hall 4.2
Online goes offline: how online retailers revolutionize stationary retailing
Volker Katschinski, Dan Academy
From Smart Carrier to Smart Display
With digital contact points for more transparency and improved services
Dr. Michael Steurer, Square Metrics
The future of shopping – the future of Retail is digital!
Dr. Gerd Wolfram, Digital Connection
Business models and production 22.05.2019, 3.00 p.m.-5:00 p.m. Location: Forum hall 4.2
Digital Business – Raising the innovation potential of digitisation
Alexander Albers, Fraunhofer Institute for Design Engineering Mechatronics IEM in Paderborn
Production system 4.0 – Flexible manufacturing and robotics for maximum flexibility
Professor Andreas Heinzmann,
An open ecosystem for the wood industry – Digitalization provides
synergies and new services
Matthias Volm, Tapio
Panel discussion: New digital business models and innovative production methods in the furniture industry
Alexander Albers, Professor Andreas Heinzmann, Matthias Volm, Dr. Gerd Wolfram
Customer Experience and Consumer Expectations 23.05.2019, 11:00 a.m.- 1:00 p.m. Location: Forum hall 4.2
Opportunities of digitalization for furniture manufacturers - Customer experience as a decisive competitive advantage
Armin Kehl, Sybit
The quest for new Thiniking – Approaches to successful innovation
Konstanze Kossack, TOI – Tools of Innovators
Five ways AI can improve customer experience
Sandra Griffel and Susanne Junglas, Denkwerk
Panel discussion: What expectations do people have of the design of their living spaces and living worlds?
Armin Kehl & Konstanze Kossack
Susanne Ruland

Any questions? We're happy to help.

Susanne Ruland
Event Manager
Tel. +49 221 821-2119
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