Cologne: 09.–12.05.2023 #interzum

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"interzum award: intelligent material & design 2021"

Tablet screen with interzum award website

Purpose of the competition

With “interzum award: intelligent material & design”, Koelnmesse recognises the design quality of products and materials presented at “interzum”. An expert jury assesses all of the competition entries in terms of their design quality, functionality and their innovation potential. Only those products that can win over the jury in terms of those criteria receive the renowned award.

Online award ceremony

On 4 May 2021 all prize winners will be presented to the trade audience, media and interested members of the public on the competition website.


Entry rules

Only exhibitors at interzum @home 2021 are entitled to take part in the "interzum award: intelligent material & design 2021". There is no entry fee and you can register as many products as you wish from industrial series production.

The products entered must be launched on the market by 4 May 2021, and at the same time their market launch cannot be more than two years ago (3 May 2019).

Please send us a product description, pictures of your object and a short film about the object – especially in the case of products requiring explanation – as part of your registration by 12 April 2021 at the latest.

One video link can be provided:

When registering a product, it is possible to provide a video link: Please embed your product video in the public or non-public area of a well-known video portal (e.g. Vimeo). The product video should be downloadable.

The registration period has expired


Function & Components

Function & Components

Lamps and (digital) lighting systems, semi-finished products for cabinet, kitchen, office and modular furniture, fittings, (digital) locks, built-in parts, hinges, connectors, etc.

Materials & Nature

Materials & Nature

Wood, veneers, parquet flooring, interior works, decorative surfaces, decor papers, laminates, wood-based panels, laminated plastic, mineral materials, edges, surface treatments, embossing cylinders, sheet metals, natural materials, press plates, etc.

Textile & Machinery

Textile & Machinery

Machines for manufacturing upholstery and mattresses, upholstery materials, upholstery accessories, cover fabrics, leather, adhesives, temperature and humidity sensors for mattresses, smart textiles (light conducting or similar), etc.


All of the objects awarded in the interzum award are characterised by high design quality and innovation. However, the jury can award two different quality seals during the evaluation process - the ”High Product Quality“ award and the ”Best of the Best“ award.

High Product Quality

The award “High Product Quality” in the interzum award is given to design achievements that are special in terms of their form and function. The jury only awards this prize to products that set themselves apart significantly from comparable products thanks to their excellent design.

Best of the Best

Outstanding design achievements that set new standards for form and function in their industry receive the distinction “Best of the Best” from the jury. Only innovations that feature ground-breaking design receive this top prize in the interzum award.

interzum award certificate
Dates at a glance

"interzum award: intelligent material & design 2021"

Start of the registration phase for
interzum @home 2021
March 2021
Entries deadline
12 April 2021
Digital judging of the products
by international experts
20 April 2021
21 and 22 April 2021
Dispatch of the gift box with
certificates to all award winners
until 23 April 2021
Submission of a mobile phone video
in landscape format from all
award winners
(optionally in portrait format):
until 30 April 2021
Embargo period for
communicating news
of the award
up to and including 27 April 2021
Online award ceremony
4 May 2021
Online exhibition of all awarded products
from 4 May 2021
interzum @home 2021
4-7 May 2021
Digital presentation of all awarded products at interzum @home 2021
(on the show floor interzum award)
4-7 May 2021
Online honouring

Honouring the "Best of the Best" and "High Product Quality" award winners

Manufacturers whose products or materials have been awarded the competition's "Best of the Best" or "High Product Quality" awards are presented as part of the online awards ceremony. In short clips we present the winning products as well as the successful companies behind them.

Please note:

We will send you your winner's package with the certificates shortly after the notification of your win. We would be delighted if you would celebrate your success with colleagues and staff and capture this moment in a video.
Please send us this video clip celebrating your award in good time (by 30 April 2021 at the latest) so that we can include it in the above-mentioned video compilation. There are no limits to your creativity as long as the video meets the following requirements:

Mobile phone video in landscape format (1920 x 1080px) no later than 30 April 2021 to:
Ms Birte Köppen, Senior Manager Online & Visual Communications,

For our social media communication, you can also optionally send us a video in the following format:

Mobile phone video in portrait format (1080 x 1920 px) no later than 30 April 2021 to:
Ms Birte Köppen, Senior Manager Online & Visual Communications,

Terms & Conditions

Here you can download the general terms and conditions.

Download now

Further links

Frequently Asked Questions


Do you have any questions? Then you can see the FAQs on the interzum award here.

Read FAQs
Finger typing on smartphone

Privacy policy for participants

Here you can find our privacy policy for participants of the "interzum award"

To the privacy policy

Koelnmesse GmbH
Messeplatz 1
50679 Cologne

Red Dot GmbH & Co. KG
A Red Dot Group Company
Martin-Kremmer-Str. 14-16
45327 Essen

Contact person
Tobias Schmidt
T: +49 201 838885-75