What if Products Could Speak? Rethinking Value, Transparency and Circularity

The European Green Deal and Ecodesign for Sustainable Products Regulation are reshaping the landscape for furniture, interiors, and material innovation. As Digital Product Passports (DPPs) become a key regulatory requirement, manufacturers, suppliers, and retailers must rethink how they track and communicate product sustainability. However, DPPs are not just about compliance — they present an opportunity to unlock new business models, enhance brand differentiation, and meet rising consumer expectations for transparency.

This lecture will explore how DPPs and digital traceability can reshape the furniture and interiors industry by turning sustainability efforts into strategic business advantages. We will discuss how integrating lifecycle data into product design and manufacturing can drive cost efficiencies, increase material recovery, and enable new revenue streams such as refurbishment, leasing, and resale. Additionally, we will examine how data-backed transparency can strengthen consumer trust, support eco-conscious purchasing decisions, and future-proof businesses in an evolving regulatory landscape.

By shifting the focus from regulation to revenue generation, this session will provide practical strategies for leveraging digital tools to enhance profitability while embracing circularity. Attendees will gain insights into how furniture, materials, and interior brands can use DPPs not only to comply with EU regulations but to thrive in a rapidly changing market.