Silver Upgrade - Living Culture and Demographic Change

You can find the teaser for the lecture here: https://youtu.be/DyBqlBVCG9M

Today, one in five people in Germany is over 65, and as early as 2035 this figure will rise to one in four. Demographics are changing our society, our economy and our living culture. Who are the new old people? What are their wishes and needs? And what does "old" actually mean? In her short lecture, designer Irmy Wilms-Haverkamp outlines the target group, reports on modern living concepts and the significance of surfaces, furniture technology and textiles from this perspective.