Omnichannel shop design – shopfitting as part of the implemented marketing concept at the POS

You can find the teaser for the lecture here: https://youtu.be/2p3bc0JWjzc

It's time for NEW THINKING: In Carsten Schemberg's presentation, you will learn in a vivid and entertaining way how important shopfitting is as part of your implemented marketing concept at the point of sale, which trends and factors retailers have to consider for this, and how you can thus emotionally inspire customers at the POS, surprise them and successfully win them over for you and your brand.