From Duty to Beauty: The digital product passport as an obligation - and an opportunity

With the new Ecodesign Regulation and other EU laws, a far-reaching change is imminent - the ‘Digital Product Passport’ will become mandatory for companies that manufacture or sell goods in the EU. This means that companies from a wide range of sectors will have to adapt to new requirements and additional work. They will have to provide extensive information on the origin, use and disposal of their products and ensure that this data can be accessed digitally at any time. At the same time, the Digital Product Passport opens up enormous potential: it can help companies to create transparency, promote sustainable practices and open up new, innovative ways of interacting with customers. By integrating the Digital Product Passport, brands can not only fulfil legal requirements, but also strengthen the trust and loyalty of their customers by telling authentic, sustainable stories about their products. Companies that proactively use the Digital Product Passport can use it as a powerful tool to differentiate themselves in an increasingly digitalised and environmentally conscious market landscape and secure long-term advantages. In his presentation, Thomas Rödding will explain the most important current legal principles in an understandable way, make the most important derivations for companies transparent and take the plenum live into the current practice of digital product passports.