 |
 |
|
|
|
1 Origin of visitors |
|
|
|
|
|
|
| EU without Germany |
|
55 % |
|
|
| Europe other |
|
11 % |
|
|
| Asia |
|
13 % |
|
|
| America |
|
14 % |
|
|
| Africa |
|
3 % |
|
|
| Oceania, Australia |
|
4 % |
|
|
|
|
|
|
|
2 Origin by business sector |
|
|
|
|
|
|
| Industry |
|
50 % |
|
|
| Craft |
|
11 % |
|
|
| Trade |
|
22 % |
|
|
| Independent professionals |
|
9 % |
|
|
| Others |
|
8 % |
|
|
|
|
|
|
|
3 Function |
|
|
|
|
|
|
| Management |
|
29 % |
|
|
| Reaserch, development, design |
|
13 % |
|
|
| Manufacturing, production |
|
15 % |
|
|
| Purchasing |
|
10 % |
|
|
| Sales, marketing |
|
16 % |
|
|
| Planning |
|
5 % |
|
|
| Other |
|
12 % |
|
|
|
|
|
|
|
4 Competence to take buying decisions |
|
|
|
|
|
|
| Deciding |
|
41 % |
|
|
| Co - deciding |
|
30 % |
|
|
| Advising |
|
18 % |
|
|
| Not involved |
|
6 % |
|
|
| Students |
|
4 % |
|
|
| Others |
|
1 % |
|
|
|
|
|
|
