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As a practical aid and guide through the fair’s enormous range, the hit guide has firmly established itself as an informative and handy companion. Clearly illustrated with a well-structured overview, it provides details on the small and big highlights at the fair along with a lot of useful tips and information. The products registered by the exhibitors in the run-up to the event have been viewed, assessed and selected for the hit guide by the “hit scouts”.
In contrast to the “interzum award: intelligent material & design”, whose prizewinner products are shown in hall 6, the hit guide is not a specific design award, even if the “design” criteria is also considered in the selection along with the innovative character of a product, degree of technical innovation, new materials or simply a clever product idea. The colour codes shown on the product pages refer to the actual trends (colour codes and information see page 3 and 6 to 15).
Let yourself be inspired by the interzum hit guide on your own very personal tour of the fair, where you will no doubt find one or the other previously undiscovered highlight.
We wish you lots of fun. Your interzum press team
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