With his many years of experience in the global project business, Fritz Prommersberger has an exceptional knowledge of the construction-related industry. As an expert in marketing and event management, he has been involved in interzum for many years. Three questions for the External Project Manager on the trade fair’s development and its outlook for the future.
Fritz Prommersberger, you’ve been involved in interzum for a long time. How has the trade fair evolved in recent years?
interzum’s development as the world’s leading trade fair for furniture production and interior construction is something that I see as very positive. In the last few years in particular, the trade fair has used formats such as the interzum award for intelligent material & design and the piazza innovation of interior to position itself as a platform for decisive trends. With these formats, interzum has an excellent supporting programme and events programme.
What are your main responsibilities as External Project Manager for interzum?
Even while I was still employed by a leading industrial company, I supported a number of formats for interzum in terms of architecture, industry and exhibitors. Today, my responsibilities as External Project Manager include concepts for formats and special event areas as well as coordinating these showcases. I’m also the point of contact for the special event areas for partner associations, exhibitors, the press and visitors.
What development opportunities do you see for interzum?
interzum will continue to expand its expertise as the leading trade fair for the furniture industry’s supplying sections. The special areas and new exhibition formats will focus even more strongly on groundbreaking materials, trends and visions, something they have already been doing for several years. Next year, a new hall floor plan will give these formats more space and more opportunities. With its combination of trade fair, exhibition and the special formats, interzum is and will remain a pioneering platform for innovations.