Successful Sales Start: ZOW 2018 is moving ahead
ZOW is on course for success – with a new concept the fair is continuing to grow as an innovation platform for tomorrow’s living spaces. From 6 to 8 February 2018 the regionally oriented trade meeting will offer a platform for business and inspirations.
When it comes to expertise in furniture production and interior construction, Cologne is facing only green lights at the moment. The concept is working brilliantly, as the excellent results of interzum, an established global player, and the very promising interest in the efficient, regionally oriented ZOW show. “You could really feel at interzum just how important ZOW is for the industry” says Matthias Pollmann, Director of Koelnmesse and responsible for interzum and ZOW. „As a crucial forum for work, ZOW is held in Bad Salzuflen - the heart of the European furniture industry”, says Pollmann.
Koelnmesse offers exhibitors of ZOW a choice of stand areas ranging between 18 and 120 square meters with a consistent stand architecture. Hall 20 with a gross exhibition space of 12,000 square meters will be occupied for the event. Free catering for exhibitors and their clients promotes efficient networking and sales. But the new ZOW is intended to be more than just a platform for business contacts. It is designed to sell emotions and inspiration. Like a laboratory ZOW is addressing one of the biggest challenges of this century with the special event “Tiny Spaces – Big Ideas in Small Spaces”. Cities and towns are becoming more expensive, and space is in increasingly short supply. Exhibitors will have the opportunity to present their visions of “Tiny Spaces” in the special event area curated by trend expert Katrin de Louw.
With interzum and ZOW Koelnmesse has set out to offer the industry two cutting-edge trade fair concepts tailored to the full spectrum of the regional, national and global markets. “Our vision with ZOW as a supplier fair for Eastern Westphalia was to create another special format that is positioned midway between an exhibition and a business meeting. It’s a vision that is moving ahead at full speed,” says Arne Petersen, Vice President Trade Fair Management at Koelnmesse.