New approaches: Industrial Design Day at interzum

10-May-2017

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© Koelnmesse

Innovations need exchanges – exchanges between different disciplines, between development and application, between young and old. The VDID Industrial Design Day 2017 will provide insights into current cooperations to mark the opening of interzum. Experts from different industries will gather in Cologne on 16 May.

The increasing complexity of tasks and processes is changing industry, and this calls for new forms of collaboration. The VDID Industrial Design Day 2017 gives this development the attention it deserves with a varied programme. Experts in industrial design, materials development, technology, architecture, psychology and marketing will offer insights into innovation and development processes. The themes covered will be as diverse as its participants: from the acoustic solution employed in the Elbphilharmonie concert hall to the successful transfer of lighting solutions from automotive interiors to other products. The conference’s central focus is how different disciplines can collaborate to foster new approaches and enable innovations.

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Winning projects of VDID Newcomers' Award 2017

To conclude the conference, Stefan Eckstein and Andreas Schulze from the VDID’s executive committee will discuss design’s contribution to the development process with guests. The VDID lab and the opportunities it offers for the next generation will also be presented at the conference. The highlight of the day is the prize-giving ceremony for the VDID Newcomers’ Award 2017, which will be presented to the winners at interzum.

Industrial Design Day 2017 16 May, 1:30 p.m. to 6:00 p.m., Hall 4.2/Conference Forum

To register, please e-mail mail@vdid.de (Registered participants will receive a code granting them free entrance to the trade fair)

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