More Competence: Koelnmesse will take over ZOW
Koelnmesse enhances its competence in the furniture supplies industry. With the interzum and by taking over ZOW Koelnmesse now offers two efficient platforms for the industry covering international and regional markets equally. The Supplier Fair Ostwestfalen will shift towards a biennial cycle with ZOW 2018 being the trade fair's next edition.
Every two years interzum, being the leading trade fair for the furniture supply and interior design industry, offers a comprehensive overview of global trends in material and design for the furniture production. Accordingly, ZOW, being the Supplier Fair Ostwestfalen, is positioned as a special format in between exhibition event and business meeting. Exhibitors and visitors from the region and neighbouring European countries can entirely share knowledge and discuss current market trends. Together both trade fairs reflect the complexity of the global market. With this acquisition Koelnmesse further expands its position as leading exhibition organiser for furniture and interior design.
"The furniture supply industry requires fresh trade fair concepts that fit the individual needs of regional, national and global markets. In my opinion there is no other event capable of giving as important economic and innovative impetus to the industry as interzum and ZOW", explains Gerald Böse, CEO of Koelnmesse.
With ZOW taking place in even, interzum-free years, Koelnmesse will provide the world's biggest stage for world premieres and product innovations from 2017 onwards. The ongoing evolution of the fair concepts will help create sustainable industry platforms fitted to the needs of different target markets and visitor groups, where products are launched and brilliant ideas turn into market success.