Digital 3D Surfaces: Three questions to Rolf Warda (Warda Design)
The designer and trend watcher Rolf Warda has curated the Digital 3D Surfaces special event area for interzum 2017. Leading manufacturers were showcasing the creative possibilities provided by digital printing systems. We put three questions to Mr Warda about the innovations in this area and about his personal perspective on the recent trade fair.
Mr. Warda, what was the concept behind the special event area „Digital 3D Surfaces“ and what new products and ideas do you see in this field?
Right now, we are witnessing digital decor printing becoming more common, in the form of both printing directly onto the substrate material and the more traditional digital printing onto decorative paper. The Digital 3D Surfaces special event area has presented examples of the next steps in industrial development. Tactile effects can be obtained with the latest digital printing systems – and on virtually every type of material, meaning that for a leather surface, for example, not only can the look of leather grain be created, but so too can the actual feel of leather.
What possibilities do you currently see in 3D printing, particularly with regard to interior design?
Thanks to 3D surfaces, manufacturers can now, for the first time ever, cost-effectively produce the same decor and the same look and feel of a material, with exactly the same surface performance, on different substrate materials – on aluminium for lightweight design, for example, or on fibre cement in environments demanding compliance with fire safety regulations. Furthermore, digital printing offers considerably shorter reaction times to the wishes and requirements of creative professionals. Special editions can quickly be modelled and manufactured in small production runs.
You are a designer and trend watcher. How do you personally used interzum for your work?
I use interzum to offer my customers a sort of “retrospective” on the present day. Current trends are still very much shaped by the demand for the “authentic”. However, originality and authenticity are clearly being exhausted, becoming inflationary and interchangeable. At interzum you could see the first signs of an “aesthetic of the new”. Digital 3D Surfaces has showcased examples that venture a look at such an aesthetic.
Rolf Warda has many years’ professional experience in product development and collection design, as well as in advertising and communication for international companies. In 2000, he founded his design and trend research bureau Warda Design , based in Cologne.